Customising the WooCommerce order e-mails: wording, logo and what to say

The “order received” e-mail is the message a shop's customer opens most. By default it goes out with WooCommerce's wording, without your logo, and often does not say what happens next. Changing it takes no code: it is all in WooCommerce, Settings, Emails. Here is what to change and what to say; if your problem is that they do not arrive, the article is a different one.

What you can change without code

What Where Note
Sender name and address Emails, sender options Use an address on your own domain that exists. An address at a free e-mail service is rejected by many recipients.
Logo at the top Emails, email template, header image Paste the address of an image already uploaded to the media library. Light, not too wide.
Colours and footer Emails, email template Base colour, background, text and the footer text.
Subject and heading of each e-mail Click the e-mail's name in the list Each has its own: received, processing, completed, refunded, new order for you.
Additional content Inside each e-mail A field to add a few lines at the end without touching the rest.
HTML or plain text Inside each e-mail HTML is normal; plain text suits readers with old software.

What lines to add

1 Order received: “We have received your order and will confirm it.” Say when you expect to confirm payment, without promising what you do not control.
2 Processing: what happens next and a realistic time for preparing and shipping. Write what you can keep.
3 Completed: the tracking number, if you have one, and a link to ask for help. It is the best place to invite the customer to leave a review.
4 Refunded or cancelled: what happened, when the money should come back and whom to contact. See returns and refunds.
5 Place a test order and read every e-mail, on a phone too. Recent versions have a preview, but nothing replaces receiving the real thing.
Editing the template files (copying the e-mails into the theme folder) gives total control, but those files go out of date when WooCommerce changes: the system status page warns about old templates. Use it only if someone will maintain it; before that, see what the options above already solve.
Never put card details, passwords or cross-linked payment links in the text of an e-mail. And if these messages stop arriving after you change them, see e-mails not arriving: subject and sender count towards the spam filter too, and SPF, DKIM and DMARC weigh more than the wording.

Changed the e-mail and now it lands in junk, or does not go out? Tell us the sender address and a test order, and we will see what the server did.

Open a support ticket

SEE ALSO

WooCommerce e-mails not arriving

Making WordPress send e-mail properly, with SMTP

SPF, DKIM and DMARC: why your e-mail lands in spam

RECOMMENDED PRODUCT

WordPress hosting

One-click install, updates handled, and speed that holds up. from 5.940,00 Kz/mo (3-year plan, with coupon)

See plans
  • 0 Users Found This Useful
Was this answer helpful?

Related Articles

An online shop with local payment methods: WooCommerce and getting paid Selling through your website in Angola is no longer a big project. What stops most shops is not building the shop - it i...
Installing Magento for an online shop Magento is the heaviest shop platform in the cPanel installer. It installs in minutes like the others, but it does not b...
Making Magento run fast A freshly installed Magento is slow on purpose: it ships in developer mode, with caching off and nothing optimised, so t...
Recovering the Magento administrator password Magento is the only one of the big platforms in the installer where there is no button to change the administrator passw...
Installing PrestaShop PrestaShop sits between OpenCart and Magento: it arrives with catalogue, promotions, carriers and tax rules already buil...
Changing shop platform: what to carry across and what breaks Changing shop is not copying a folder. Platforms store products, customers and orders in different ways, and the old lin...