The short answer: NETMSG is the free sender every account has, with no request, no cost and no documents, for Angola and Mozambique. It works well for notices to customers who already expect the message, as long as you put your company name in the text. When you want people to recognise your brand from the sender itself, especially for campaigns, it is worth requesting a Sender ID with your name.
What NETMSG is
It is the name shown on the recipient's phone, in place of a sending number. It is ready as soon as you activate SMS in Meu Interweb, and it is the same for every account, so it does not show your company name. It also cannot receive replies.
If you send through the API without naming a sender, the message goes out as NETMSG. See sending SMS through the API.
When NETMSG is enough, and when to request your own name
| Situation |
NETMSG |
Sender ID with your name |
| Getting started and testing |
Enough |
Can wait |
| Notices people already expect (order ready, appointment reminder) |
Enough, with your company name in the text |
Helps people recognise you |
| Internal messages to your team |
Enough |
Rarely needed |
| Campaigns to many customers |
Works, but the sender says little |
Recommended |
| Frequent sends in your brand's name |
Works |
Recommended: the name repeats and builds trust |
People are increasingly wary of messages from senders they do not know. With NETMSG, the text has to say who you are. With a Sender ID, your brand name is there before they even open the message. See what a Sender ID is.
Writing well with NETMSG
| 1 |
Start with your company name. The recipient sees NETMSG; the first words of the message tell them who you are.
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| 2 |
Say the essentials in one sentence. What, when and where.
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| 3 |
Say how to reach you: a phone number, an e-mail address or your website. A reply to the SMS goes nowhere.
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For example:
Good Health Clinic: Hi Carlos, a reminder that your appointment is tomorrow at 9:30. To reschedule, please call the clinic.
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Do not write “reply to this SMS”. NETMSG cannot receive replies, and anyone who answers hears nothing back. For people who want to stop receiving messages, put a contact in the text: see SMS good practices and consent.
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You can start with NETMSG and request your own name later. While your Sender ID request is under review, NETMSG stays available, so your sending does not stop.
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Want to start sending with NETMSG, or see what your own name costs? Visit the SMS page.
See SMS prices
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