
The short answer: a tourism site lives on big photographs and several languages, and most visits come from abroad, from phones and from slow connections. To start, an entry shared plan is enough, if the images are well handled; what deserves attention is the booking engine.
What weighs, and what does not
| Part of the site | What to do |
| Photographs | They make people want to book and they weigh a lot. Use WebP and do not load the ones below the fold: AVIF or WebP and Lazy loading. |
| Languages | A site per language or a plugin that keeps each page in each language. See A multilingual WordPress site and hreflang. |
| Bookings | An outside booking engine, embedded in the page, is usually simpler and safer than building one. If you take payments, see How online payments work. |
| High season | Visits and bookings bunch up around dates. See Preparing for a traffic spike. |
| Reviews | They count for a lot with people choosing. See Reviews and reputation. |
How to choose, step by step
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| Do not store card details on your site. A booking engine or a payment service takes care of that; the site should only send the guest there. If in doubt, ask first. |
| Many tourism visitors arrive on slow mobile data. A light site sells more than a beautiful heavy one: A site that loads on slow mobile data. |
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Building a lodging or tour operator’s site? Tell us the languages and how you want to take bookings. Open a support ticket |
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