The short answer: shows (Programas) and short segments (Programetes) are ready-made VoxStream content that drops into your playlist on its own. Short segments last 1 to 3 minutes and are updated every day (news, sport, weather, trivia, faith messages, humour, health). Shows are longer blocks, up to about 1 to 2 hours (music shows, worship, sertanejo, top 10). Be aware: they are produced in Brazil, in Brazilian Portuguese, and they talk about Brazil (the weather forecast, for example, covers Brazilian regions). They also depend on the producer: a segment can change, pause or end without your radio doing anything. For a station outside Brazil, in Angola, Mozambique or anywhere else, the music shows and general topics can work; the news, weather and traffic cannot. And none of it suits a station that broadcasts in English.
What works for a station outside Brazil
| Content |
Does it fit? |
| Music shows, top 10, worship |
Usually, yes. Music travels. Just check the style suits your audience: a sertanejo block is Brazilian country music, and a kizomba or marrabenta station may not want it. |
| Trivia, humour, health, faith messages |
Often, yes, when the topic is general. Listen first: the accent and vocabulary are Brazilian, and a joke or a tip may refer to things that only exist there. |
| Sport |
Carefully. It covers Brazilian sport and Brazilian teams. For your audience it may be just noise. |
| News |
No. It is news from Brazil. Read out on your radio, it sounds like local news and it is not. |
| Weather and traffic |
No. It is the weather and traffic of Brazilian cities and regions. Listeners trust the forecast, and it is not theirs. |
| A station in English or another language |
No. All of this content is in Brazilian Portuguese. |
Using it without confusing your listeners
| 1 |
Check your plan includes this content: not every feature is on every plan. If you do not see it in the panel, ask us before you count on it.
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| 2 |
Listen to each segment before it goes on air. Listen over several days, because short segments change daily and today’s topic is not tomorrow’s.
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| 3 |
Pick only the music shows and general topics, and leave out news, weather, traffic and anything that only talks about Brazil.
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| 5 |
Do the local part yourself: your own news, weather and announcements are recorded at the station, as jingles or live (see going live).
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Review now and then: if a segment disappears or changes tone, the schedule carries on with your music, but it is worth checking.
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Do not build the whole station on this content. It depends on the producer’s availability: it can change, be interrupted or stop existing, and that is not up to us or to you. The backbone of the schedule should be your music and your own content; shows and short segments are seasoning. And remember the station answers for what it puts on air, wherever it came from.
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Want ready-made and local at the same time? Use a music show as the base and record your own time checks, forecast and news as short jingles. Listeners hear music made elsewhere and information from home.
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Not sure whether a show or segment suits your station? Tell us the radio name, its audience and its country, and we will help you decide.
Open a support ticket
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