
The short answer: whoever hires a builder wants to see finished work, know who you are and ask for a quote without fuss. It is a light site with many photographs: the entry plan will do, with the images shrunk. What sells is trust, and trust is built with proof.
What weighs, and what does not
| Part of the site | What to do |
| Finished jobs | Before and after photos, with the place, the year and what was done. Shrink them: Image optimisation. Only show clients’ work with their permission. |
| About us | Company name, address, tax number and, where applicable, licences and insurance. It is what the client checks before asking for a quote. |
| Quote request | A short form (what is needed, where, when) and a WhatsApp. Test that it arrives: A contact form that actually reaches your inbox. |
| Services and areas | Write what you do and in which areas you work, as text, so Google can link it to local searches: Being found on Google. |
| Reviews | Ask satisfied clients: Reviews and reputation. |
How to choose, step by step
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| Do not publish what you cannot prove: licences you do not have, jobs you did not do, prices you do not honour. A public complaint costs more than any advertisement. Rules for the sector vary by country. |
| A quick quote is worth more than a beautiful site: answer the request the same day, even if only to say when you will visit the job. |
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Want to put your construction or trades business online? Tell us what you do and where you work. Open a support ticket |
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