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The short answer: a car dealer lives on listings with many photographs that change every week. To start, the entry plan will do, as long as the images are shrunk. The work is in keeping the stock right: a sold car still on sale damages trust faster than a slow site.
What weighs, and what does not
| Part of the site | What to do |
| Photos of the cars | They are the weight of the site. Use a maximum width and WebP: Image optimisation. Only load the first ones of each listing at the start: Lazy loading. |
| The car’s details | Make, model, year, mileage, fuel and price as text. It is what the person compares, and what Google reads. |
| Sold cars | Mark them “sold” or lead to similar cars, instead of leaving a 404: Crawl errors in Search Console. |
| Contact | Call and WhatsApp on each page, with the car’s name already written in the message: Putting WhatsApp on your site. |
| Garage | Hours, services, reference prices and how to book, in text. The Google Business Profile counts a lot: Being found on Google. |
How to choose, step by step
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| Beware of misleading ads. Price, mileage and condition must be the real ones. In many countries there are rules on advertising vehicles: check yours. |
| A dealer that advertises on classified portals can put a link to each listing on its site, or the other way round. Both help. |
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Building a dealer’s or garage’s site? Tell us how many cars you usually have and how you update them. Open a support ticket |
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