
The short answer: a presentation page with a sign-up form is very light: the entry plan is enough. It has one peculiarity: if the launch goes well, the visits arrive all at once. What protects it is not a big plan, it is a simple page, cached, and a form that does not fail.
What weighs, and what does not
| Part of the site | What to do |
| The page | One page: what it is, who it is for, what it does differently and a sign-up button. See Landing pages. |
| The form | It is the page’s reason to exist. Test that each sign-up is saved and that the person gets the confirmation. See A contact form that actually reaches your inbox and Why your e-mail is not sending or receiving. |
| The e-mail list | Ask for consent and give a way out: Building an e-mail list legally. |
| The launch | Visits and sign-ups bunch up on the day. See Preparing for a traffic spike. |
| Measuring | Knowing where the sign-ups come from is enough: Google Analytics. |
How to choose, step by step
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| A waiting list is a promise. Say when it starts and keep to it, or say you do not know. And do not send messages to people who did not sign up: see Personal data protection. |
| If your idea depends on an application running (and not just a page), say so when asking for help: the right plan is a different one. |
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Launching a start-up page? Tell us the date and how many people you expect. Open a support ticket |
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