Marketing Campaigns articles

Marketing Campaigns 126 Personalised SMS with the contact's name: variables, examples and pitfalls The short answer: you write one text and each contact receives it with their own name. Put a variable such as...
Marketing Campaigns 101 How to plan an SMS marketing campaign: list, message, cost and timing The short answer: an SMS campaign comes down to four decisions: who (only contacts who agreed to receive messages),...
Marketing Campaigns 30 SMS campaign copy, before and after: turning weak messages into ones customers act on The short answer: a campaign message that works says who is sending, makes one offer, says until when it is valid,...
Marketing Campaigns 23 Growing an SMS marketing list from zero: the counter, your website, events and receipts The short answer: a good SMS marketing list is built from customers who asked to receive messages, wherever you...
Marketing Campaigns 29 Segmenting SMS campaigns with contact groups: by purchase, area, interest and activity The short answer: segmenting means sending each customer only the campaigns that matter to them. In the SMS Center...
Marketing Campaigns 41 SMS campaigns to more than 5,000 numbers: splitting the list and sending in waves The short answer: each campaign takes up to 5,000 numbers. To reach more people, split your list into parts of 5,000...
Marketing Campaigns 30 SMS campaign statuses: in review, launching, launched, rejected and no messages The short answer: in the SMS Center History, the Campaigns tab lists each campaign with its date, message, progress,...
Marketing Campaigns 28 Measuring an SMS campaign: offer codes, UTM links, redemptions and cost per customer The short answer: the SMS Center tells you how many messages went out and how many credits you used. The result,...
Marketing Campaigns 28 Best days and times to send marketing SMS, by type of business The short answer: send when the customer can act right after reading: during business hours, preferably on weekdays,...
Marketing Campaigns 30 How often to send marketing SMS without wearing out your list The short answer: send only when you have something worth saying, at a pace you can keep up and that you told...
Marketing Campaigns 35 Testing two versions of an SMS campaign: a simple A/B test with contact groups The short answer: an A/B test means sending two versions of the same campaign to two similar groups, changing only...
Marketing Campaigns 25 Win-back SMS campaigns: bringing back customers who stopped coming The short answer: put the customers who stopped coming into a group, send them a personal message with a concrete...
Marketing Campaigns 30 Birthday and loyalty SMS: rewarding regular customers without overdoing it The short answer: a birthday SMS with a small gift and a thank-you message to your best customers are among the...
Marketing Campaigns 26 An SMS marketing calendar for the year: seasons, paydays, back to school and year end The short answer: an SMS marketing calendar is a sheet with the year's campaigns, month by month: the seasons that...
Marketing Campaigns 25 SMS for events and launches: the invitation, the reminder and the last call The short answer: for an event or a launch, three messages are enough: the invitation, with time for people to plan;...
Marketing Campaigns 22 Links in marketing SMS: your own domain, a landing page and not looking like a scam The short answer: you can put a link in a marketing SMS, and it should be on your own domain, short and...
Marketing Campaigns 27 Does an SMS campaign pay off? Working out cost, response and break-even The short answer: a campaign pays off when the margin on the sales it brought in is greater than what it cost. You...
Marketing Campaigns 28 SMS marketing mistakes that cost customers, and what to do instead The short answer: the costliest mistakes in an SMS campaign are nearly always the same: sending to people who did...
Marketing Campaigns 31 SMS marketing campaign ideas for retail, markets, restaurants and cafés The short answer: in retail, markets, restaurants and cafés, the SMS campaigns that work best are the ones that...
Marketing Campaigns 33 SMS marketing campaign ideas for pharmacies, clinics, salons and gyms The short answer: for pharmacies, clinics, salons and gyms, the best-received campaigns are the useful ones: a free...